The New Originals makes performance clothing for creatives. Striving for enduring and vigor clothing, that contributes to an individual. We believe that everyone is able to maximize their creativity regardless of their background, by thinking out of the box. Thinking out of the box means to us thinking divergent and free of boundaries. The 9 dots logo stands for the box, referring to a puzzle, which requires a method of thinking outside the box. Our mission is to bring different backgrounds closer together, to give creativity a stage. We embrace art and culture in our aesthetic and designs.